Concept Notes 1: Forms of Consumer Exploitation & The Historical Consumer Movement

1. Prevalent Forms of Market Exploitation
In an unregulated market, individual consumers face multiple unfair trade practices:
- Adulteration: Mixing inferior, toxic, or hazardous substances in edible foods and medicines.
- Deceptive Measurement: Using tampered weights, dented measuring cans, or faulty scales.
- Overcharging: Selling goods above the legally notified Maximum Retail Price (MRP).
- False Advertisements: Making unscientific, misleading claims about product efficacy.
- Substandard & Hazardous Goods: Selling uncertified electrical appliances prone to short-circuits.
2. Origins of the Consumer Movement in India
- The 1960s Spark: Rampant food shortages, artificial hoarding, black marketing, and adulteration of edible oils forced citizens to organize grassroots consumer groups.
- UN Guidelines (1985): The United Nations adopted global guidelines for consumer protection, urging member states to enact statutory legislation.
- COPRA Enactment (24 December 1986): The Parliament of India enacted the Consumer Protection Act (COPRA).
- Every year, 24 December is celebrated as National Consumer Day in India.
- 15 March is celebrated globally as World Consumer Rights Day.